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The Consumer-Packaged Goods (CPG) industry is one of the most competitive industries in the world, operating in a fast-evolving market where companies fiercely compete for market share and shelf space amidst rapidly shifting consumer preferences.
With consumer demographics and brand loyalty constantly in flux, leadership within CPG must be transformative to envision, enable, and energize their talent to stay competitive. To outperform in the industry, effective CPG leaders will need to scale commercial excellence, transform their marketing, enhance premiumization, and equip their organizations with new capabilities through artificial intelligence and digital transformation[1].
[1]“Rescuing the Decade: A Dual Agenda for the Consumer Goods Industry.” McKinsey& Company, McKinsey & Company, 11 June 2024,www.mckinsey.com/industries/consumer-packaged-goods/our-insights/rescuing-the-decade-a-dual-agenda-for-the-consumer-goods-industry.
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