Musharaf’s career in consumer business spanned over 35 years.
She started her career with Unilever Pakistan in 1983. Her 23 years with the organization included roles from brand management to country operations. Musharaf’s various assignments included posting in Unilever’s London Headquarters where she worked for the Asia Pacific and Africa Middle East regions from 1991-94. Her key experience in Pakistan included the Ice Cream acquisition and merger, assuming the role of Board Director for Unilever’s Home & Personal Care Business, and subsequently becoming the National Sales Director. In July 2001, she was appointed Chairperson & CEO and served in this capacity till September 2006.
Musharaf joined the L’Oreal Group in 2008 with the responsibility to establish and launch the L’Oreal business in Pakistan. The company was established in 2009, comprising entrepreneurial talent, manufacturing, supply chain, and multi-channel distribution to reach Pakistani consumers. Musharaf’s span as CEO and Founder of L’Oreal Pakistan was completed in June 2019.
She then worked with Khaadi (Pakistan’s premier fashion retail brand) on brand transformation project from October 2019 to December 2021.
Some of her external roles included Board positions in Education Institutions, Banking, Non- Government Organizations, and in the Health sector. She has been a member of several Government policy groups.
In 2005, Musharaf received the Presidential Performance Award – Sitara-I-Imtiaz. This award was given in recognition of her outstanding business achievements and contribution to the economy.
In 2011, the President of France, awarded Musharaf the Chevalier de l’Ordre national du Merite (Knight of National Order of Merit).
In addition, she was listed among the 50 Most Powerful Women in the World by Forbes Magazine in 2004.
Musharaf studied at the London School of Economics (BSc Economics) and received a Master’s degree from Boston University (USA). She enjoys health & wellness and promoting arts in the country and is passionate about developing talent.