Practice

Media & Entertainment

The global media and entertainment industry is a US$2.5 trillion industry that is expected to grow to US$2.78 trillion by 2027. The industry is one that has always been fast-paced, but in recent years, has undergone a profound transformation driven by technological advancements, changing consumer behaviours, and global market dynamics. From streaming services revolutionizing content consumption to social media reshaping audience engagement, the industry has experienced a paradigm shift that presents both challenges and opportunities globally.

Over the past decade, the media and entertainment industry has experienced remarkable growth, both in terms of revenue and job creation on a global scale. With the advent of digital platforms and proliferation of streaming services, revenues in this sector have surged dramatically. From Hollywood blockbusters to independent films, from cable television to online streaming platforms, the diversification of content has attracted audiences worldwide, boosting profits. Additionally, the rise of social media and user-generated content has revolutionized the way people consume entertainment, further fuelling the industry's growth.

This expansion has not only led to an increase in revenue but has also created millions of jobs across various sectors including film production, content creation, advertising, and digital marketing. Moreover, the evolving nature of technology continues to reshape the landscape, presenting new opportunities and challenges for both established companies and emerging talents in the media and entertainment industry. New technologies like artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and blockchain are disrupting the industry further, offering new ways to create,distribute, and monetize content.

CONVERGENCE OF ENTERTAINMENT SECTORS

The convergence of video games, eSports, VFX (Visual Effects) production, sports, live entertainment, experiential, film, TV, within the media and entertainment industries has been a prominent trend in recent years, driven by technological advancements and changing consumer preferences. This convergence has led to numerous opportunities for collaboration, innovation, and the creation of immersive experiences across various media platforms that engage audiences in new and exciting ways. 

What We Do

In the rapidly evolving landscape of entertainment and media, addressing leadership talent requires a nuanced understanding of the different entertainment sectors within the industry and the integration happening between them.

Leaders need to have a diverse skill set and visionary mindset to navigate the emerging technologies in media and entertainment; foster a culture of creativity and innovation within their organizations and have a deep understanding of their audience and their need for engaging experiences to drive innovation and growth.

Our Expertise

Our entertainment practice at August Leadership has expertise in each area within the media and entertainment landscape including:

·      Film/TV/Broadcast/Streaming,

·      VFX Production/VR/AR

·      Video Games/eSports

·      Live Events and Experiential

·      Sports

·      Gaming

Practice Team

Marina Paganucci

Partner

Marina specializes in the media & entertainment, digital content, video games, innovation & technology, marketing & advertising, eCommerce, hospitality, consumer & supply chain sectors across the USA, UK, Europe, Middle East and APAC regions. 

Ken Greger

Partner

With an impressive depth of domestic and international experience, Ken is well-regarded as a thought leader and advisor to the travel and hospitality industry.

John Zaffarano

Partner

John’s career has spanned the US, Europe, APAC, LatAm, and the UK, showcasing his expertise as a senior international marketing executive at a global film studio, leading creative advertising development at four Hollywood agencies, and heading creative production for a global streaming platform.

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