He is a proficient identifier of talent and team fit and has rebuilt businesses and teams in China, India, South East Asia and APAC. Having had a distinguished corporate career, he later invested in and built a disruptive retail e-commerce operation in Australia, which pioneered not only e-retail but a holistic digital marketing agency providing full-funnel strategy and execution to premium alcohol brands. 

Arthur’s initial career was in consulting at PWC after which he was engaged in a variety of strategic and corporate development roles before delving into the consumer goods industry. 

He remains an active director and advisor to start-ups, is a coach and mentor and also specializes in go-to-market and market entry strategy and structure.