Wolfgang Heinrich

Partner

Bangkok

Practice Areas

Experience

33 years

Education

Post-graduate degree in East Asian Economics from the University of Duisburg-Essen with a focus on Japan

+49 (160) 9644 4997

wolfgang.heinrich@augustleadership.com

Wolfgang Heinrich

Wolfgang Heinrich is a seasoned executive and business economist with over 30 years of management experience, specializing in the direct selling industry and global market expansion

He holds a post-graduate degree in East Asian Economics from the University of Duisburg-Essen, where he focused on Japanese-style management and the global strategies of Japanese companies. During his time in Japan, Wolfgang gained invaluable insights into the key success factors for market penetration and international growth. 

Wolfgang’s impressive track record spans over 300 search and special assignments across 20 countries, providing businesses with the perfect talent fit from the outset. His ability to align recruitment with long-term corporate success has been instrumental in helping companies establish themselves in new markets, particularly in Asia.  

Wolfgang set up numerous subsidiaries in Asia, located and appointed strategic sales partners for growth champions and played a key role in strengthening their brands and position in the region. 

Wolfgang is an expert for global know-how transfer, detecting local business practices, formulation of workable growth strategies, including Global Account Management (GAM), and winning over and retaining local talent. His extensive experience as both a consultant and at the C-level ensures top-tier results in international search assignments, change management (IM), and talent acquisition management (TAM), particularly in Asia and Eastern Europe. 

Wolfgang is highly regarded for his practical mindset, ability to steer diverse teams towards common goals and achieving sustainable recruitment for rapidly growing companies, which are all crucial aspects of his C-level know-how. His reputation as an authentic leader with comprehensive business skills and tailored value-added services (VAS) is well-established on the international stage. 

Wolfgang’s industry expertise spans across consumer goods, FMCG, automotive, defense, direct selling (B2B/B2C), retail, transport, equipment & tools, and biotechnology. 

Wolfgang Heinrich

Partner

+49 (160) 9644 4997

wolfgang.heinrich@augustleadership.com

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